White Ribbon Ambassadors are men and boys who live the Oath to never commit, excuse or remain silent about violence against women. As the leaders and faces of this male-led Campaign, Ambassadors reflect on and incorporate White Ribbon values into their daily lives at home, at work and in the community. By living these values, and by being a role model for other men and boys, Ambassadors further the work of the Campaign.

White Ribbon Ambassadors – as fathers, educators, coaches, managers, and executives, are in a powerful and unique position to effect change within their sphere of influence. Ambassadors employ many different ways of sharing the message and of raising awareness relevant to their own context. What unites all White Ribbon Ambassadors is their commitment to preventing violence against women and ensuring a safer world for future generations.

Ambassadors demonstrate this commitment by:

• wearing a White ribbon or wristband on White Ribbon Day and encouraging others to do the same;
• sharing the White Ribbon message within their networks and through social media;
• highlighting the importance of respect for women and attitudinal change;
• nominating other suitable men as Ambassadors;
• hosting, attending or speaking at awareness raising and fundraising events or activities;
• encouraging community groups, local councils, workplaces, men’s organisations, sports and services clubs to get involved in the White Ribbon Campaign;
• drawing on personal and professional contacts to extend the White Ribbon message.