What is White Ribbon?

White Ribbon is the world's largest male-led movement to end men's violence against women.

White Ribbon Australia is a non-profit organisation and Australia's only national, male-led primary prevention campaign to end men’s violence against women.

Through primary prevention initiatives and an annual campaign, White Ribbon Australia seeks to change the attitudes and behaviours that lead to and perpetuate men’s violence against women, by engaging boys and men to lead social change.

In particular, Australia's unique Ambassadors' Program supports thousands of men to be the faces and leaders of the campaign, by living the White Ribbon Oath: never to commit, excuse or remain silent about violence against women.

Women support White Ribbon Australia through their roles as White Ribbon Champions, encouraging the men in their lives to make a commitment to promote positive attitudes and behaviours towards women, as well as to intervene safely to prevent violence against women when needed.

White Ribbon Day celebrates the culmination of the annual campaign and global recognition of the International Day for the Elimination of Violence against Women.  As such, men and women are encouraged to wear a symbolic white ribbon on 25 November.

White Ribbon Day (25 November) also signals the start of the 16 Days of Activism to Stop Violence against Women, which ends on Human Rights Day (10 December).