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White Ribbon Australia & Virgin Australia partner to prevent violence against women

White Ribbon has joined forces with leading Australian airline, Virgin Australia to raise awareness of the issue of violence against women.

White Ribbon aims to end men’s violence against women by changing the attitudes and behaviours that lead to and perpetuate this violence, and promoting the positive role men play in preventing it.

As part of the new partnership, White Ribbon will be able to deliver further violence prevention education to schools and communities across Australia, utilising Virgin Australia’s extensive domestic network.

Virgin Australia will also launch a range of activities to help drive awareness of the national issue including an acknowledgment of White Ribbon on the cover of the November issue of the airline’s in-flight magazine Voyeur.

To mark White Ribbon Day on 25 November 2014, Virgin Australia cabin crew across the domestic and international network will be wearing a White Ribbon and the airline will be conducting fundraising initiatives throughout their offices and selected airports around Australia.

White Ribbon Australia Chief Executive Officer, Libby Davies, said: “This partnership complements the national focus of each organisation and their shared commitment to preventing men’s violence against women. Violence against women is a national issue, with an average of one woman a week killed by a current or former partner. This violence is estimated to cost the Australian economy $14.4 billion every year.

“Virgin Australia is an innovative Australian airline with national reach and a strong culture of mutual respect. Together, we can promote White Ribbon’s message around the country in new and exciting ways while supporting the sustainability of our work. Corporate partnerships like this are critical to driving violence prevention across the community”, Ms Davies said.

Virgin Australia Group Executive of People, Culture and Sustainability, Geraldine Chin Moody said: “We are extremely proud to be partnering with Australia’s only national, male-led campaign to end violence towards women.

“We believe business is a force for good and can be a strong driver for change. At Virgin Australia, we pride ourselves on maintaining a diverse workforce and a strong set of internal values for our people. We want to harness the strength of our workforce to raise awareness and help put a stop to this growing problem in Australia,” Ms Chin Moody said

For media interviews contact Sally Burleigh: Sally@sbpr.com.au and 0419 516 889

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