Media Releases

White Ribbon commends the release of ‘Change the Story’

White Ribbon Australia commends the release today of ‘Change the Story: a shared framework for the primary prevention of violence against women and children in Australia’.  This document is an ambitious and vital tool for transformational cultural change. Developed by Our Watch, ANROWS and Vic Health, and involving extensive consultation including with White Ribbon Australia and others, the framework captures the vital role of engaging men and boys in the prevention of violence against women and their children.

“Change the Story will continue to drive a more holistic and strategic approach to prevention.  We are delighted to see its release today” said John Rosewarne, Chair of White Ribbon Australia. “Importantly, the framework highlights that violence against women and their children is preventable and we need concerted action to continue to drive the cultural change needed to put a stop to the violence. It articulates the relationship between violence and gender inequality, echoing the words of Prime Minister and White Ribbon Ambassador Malcolm Turnbull MP: ‘Disrespecting women does not always result in violence against women, but all violence against women begins with disrespecting women’.”

This has been the focus of White Ribbon’s work with the Australian community over the last twelve years.  Men and women have worked tirelessly as part of the White Ribbon Campaign to engage and support men and boys to be drivers of the cultural change that is needed to prevent violence against women. The Campaign, with its strong presence in the community including schools, workplaces, sporting codes, recreational and cultural spaces, across all states and territories, is working to bring about attitudinal and behavioural change.

“But experience tells us that violence prevention is more than just words – in order for prevention work to grow and best practice to be better evaluated and shared, it requires an ongoing commitment to funding. Through this shared framework, we look forward to this vitally important work supported by the appropriate funding it deserves.” Rosewarne said.


For media interviews contact Sally Burleigh: and 0419 516 889

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