White Ribbon and Formula One speak out about men’s violence against women
White Ribbon Australia is taking men’s violence against women to the 2016 Formula 1® Rolex Australian Grand Prix on 17 – 20 March 2016.
The White Ribbon campaign recognises the positive role that men play in preventing men’s violence against women, based on the understanding that most men aren’t violent.
In 2016, Formula 1® Australian Grand Prix will reach a global audience of 500,000 as the world’s leading drivers compete at Melbourne’s Albert Park Grand Prix Circuit for the winning position.
As the Official Charity of Choice for 2016, White Ribbon is very pleased to be working with one of Australia’s most popular and anticipated sporting events to shine a light on the issue of domestic violence:
“This is a unique and valuable opportunity for White Ribbon to reach an audience of this size and to engage with both men and boys, challenging them to understand what they can do to help drive social change. We are truly overwhelmed with the support shown by Formula 1® and hope that together we can have a positive and lasting influence, helping to combat the prevalence of men’s violence against women,” said Nicholas Cowdery AM QC and Chair of White Ribbon.
“Statistics show that on average, at least 1 woman a week is killed at the hands of a current or former male partner in Australia. It has never been this important to educate about prevention,” Nicholas said.
White Ribbon encourages men to stand up, speak out and act to influence the actions of some men and demand social change. The Australian Grand Prix audience is predominately male, which aligns well with this message.
Over the four days of this international gathering, White Ribbon will contribute to an array of different activities. White Ribbon Ambassadors will be present across all of the four themed days: Man Day, Ladies Day, Family Day and Awareness Day.
For more information visit www.whiteribbon.org.au
ABOUT WHITE RIBBON
White Ribbon is the world’s largest movement of men and boys working to end men’s violence against women and girls, promote gender equality, healthy relationships and a new vision of masculinity.
White Ribbon Australia (White Ribbon), as part of this global movement, aims to create an Australian society in which all women can live in safety, free from violence and abuse. White Ribbon works through a primary prevention approach understanding that men are central to achieving the social change necessary to prevent men’s violence against women. We engage men to stand up, speak out and act to influence the actions of some men and demand change.
White Ribbon is dedicated to ensuring men are active advocates for changing the social norms, attitudes and behaviours that are at the root of men’s abuse of women. Through education, awareness-raising and creative campaigns, preventative programs and partnerships, we are highlighting the positive role men play in preventing men’s violence against women and enabling them to be part of this social change.
For media interviews contact Sally Burleigh: Sally@sbpr.com.au and 0419 516 889