Media Releases

Response to Eddie McGuire and jokes in media


The comments made by Collingwood president Eddie McGuire about Fairfax journalist Caroline Wilson are completely unacceptable. They are examples of language that demean women and reinforce violence-supporting attitudes.

The use of disrespectful language creates a culture in which violence against women is not taken seriously. It creates an environment in which there is little chance for change.

Joking about being violent towards a woman is disrespectful and condones violence. We need our media outlets and our sporting codes to be leaders, to be role models for respect and gender equality.

White Ribbon Australia, along with community and sector partners, is at the forefront of trying to change the attitudes and behaviours that undermine our collective efforts to generate positive social change.

Domestic violence can happen to anyone and can take many forms. It’s an abuse of power and control that usually involves a pattern of violent, abusive or intimidating behaviour carried out by a partner, ex-partner, carer or family member to control, dominate or instill fear.

Domestic violence doesn’t have to be physical abuse. It can be emotional, psychological, financial, sexual or other types of behaviour that exert power and control.



White Ribbon is the world’s largest movement of men and boys working to end men’s violence against women and girls, promote gender equality, healthy relationships and a new vision of masculinity.

The Vision of White Ribbon Australia (White Ribbon), as part of this global movement, if for a nation that respects women, in which every woman lives in safety, free from all forms of men’s abuse. The purpose is engaging men to make women’s safety a man’s issue too.

White Ribbon works through a primary prevention approach understanding that men are central to achieving the social change necessary to prevent men’s violence against women. We engage men to stand up, speak out and act to influence the actions of some men and demand change.

White Ribbon is dedicated to ensuring men are active advocates for changing the social norms, attitudes and behaviours that are at the root of men’s abuse of women. Through education, awareness-raising and marketing campaigns, partnerships and preventative programs that are independently evaluated, based on best practice and shown to be effective, we are highlighting the positive role men play in preventing men’s violence against women and enabling them to be part of this social change.

For media interviews contact Sally Burleigh: and 0419 516 889

This policy statement represents the organisational position of White Ribbon Australia. It does not represent the individual opinions and views of our stakeholders, including, but not limited to, our Ambassadors, Advocates, Partners and staff members.

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