Media Releases

White Ribbon appoints Primary Communication to help stand up against violence

White Ribbon appoints Primary to help stand up against violence

White Ribbon Australia announced a major new partnership with Primary Communication to support the ongoing delivery of violence prevention campaigns working to educate and reduce the alarming levels of violence towards women in Australia.

Primary Communication will provide an integrated communication framework to raise awareness of White Ribbon and its extensive grassroots prevention programs across workplaces, schools and communities.

The fact that in Australia, over a twelve month period, at least one woman is killed every week as a result of intimate partner violence, and one in three women have experienced physical and/or sexual violence by someone they know,  must be changed. Primary will drive a whole of community campaign approach to build engagement with men, boys, government and corporate leaders and key community stakeholders.


White Ribbon Australia CEO, Libby Davies said:
“We welcome Primary Communication on board to work with us on continuing to  focus White Ribbon’s voice, enhancing our advocacy and prevention work and supporting men’s engagement to take action to stop men’s violence against women.”

Primary Communication’s Chief Counsel, Jenny Muir said:
“We are looking forward to working with White Ribbon to progress raising awareness of the devastating issues surrounding violence against women in Australia. Building a future free from violence and abuse requires diligent and creative campaigns across the community. Primary is proud to join White Ribbon at such a crucial period in Australia’s approach to this issue.”

“Primary is experienced in exposing highly sensitive, whole of community issues that need to engage difficult public conversations and secure critical behaviour change.

Primary Communication background in communicating social issues:

White Ribbon Australia is the latest addition to Primary Communication’s social issues portfolio which includes the Butterfly Foundation, ReachOut, Young and Well CRC, Mental Health Australia, Mental Health Commission NSW, and the Australian Human Rights Commission.

They will build on strong advocacy and social issues communication platform in Australia supporting mental and population health, youth, immigration, education, and social housing programs over the past twenty years.


For all media enquiries relating to White Ribbon Australia, please contact Jenny Muir, or Irina Kamychnikova, Alternatively, please phone Jenny or Irina on 02 9212 3888.


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