Often it takes a tragedy to seek a remedy. Such was the genesis of White Ribbon.
In 1989, on the afternoon of December 6, a student at the University of Montreal massacred 14 of his fellow female students. His actions traumatised a nation and brought the issue of violence against women to the forefront of our collective consciousness.
In response, a group of men in Toronto decided to speak out and work to stop men’s violence against women. In 1991 they initiated a male-led movement known as White Ribbon, with an annual awareness-raising event (White Ribbon Day) held between 25 November and 6 December.
It is now an international effort in over 57 countries, of men and boys working to end violence against women.