Prevent men’s violence against women

Campaigns

About White Ribbon's campaigns

White Ribbon Australia runs a combination of campaigns throughout the year, to allow individuals and organisations to get involved in ways that suit them and their communities. These include:

  • Awareness campaigns, to raise awareness of violence against women and bring this issue into the spotlight;
  • Educational campaigns to educate the public about the importance of prevention, signs of violence, and how to stop it, and;
  • Fundraising campaigns, to raise valuable funds needed to continue our critical prevention programs.

White Ribbon Australia acknowledges the UN’s International Day for the Elimination of Men’s Violence against Women, which is the biggest violence against women campaign of the calendar year. Falling on 25 November, there is heightened awareness and fundraising which helps extend White Ribbon’s domestic violence education programs across Australia.

White Ribbon Day

White Ribbon Day is Australia’s largest violence against women awareness day, on the last Friday before 25 November. Communities come together in November to stand up, speak out and act, and say ‘no’ to gendered violence.

View previous versions of the campaign: 2017 | 2016

White Ribbon Day
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Let's talk... about what it means to be a father

As part of our 2019 Father’s Day campaign, White Ribbon Australia produced a question-and-answer style video series, featuring dads from all walks of life, talking with their children about family, masculinity, and the role fathers play in shaping the next generation.

Fatherhood

Cheese for Change

Cheese for Change is White Ribbon Australia’s fundraising event, where you gather your friends, family or co-workers for a cheesy fundraising night to raise valuable funds and end men’s violence against women. The campaigns falls on the last weekend of March each year.

Cheese for Change

White Ribbon Night

White Ribbon Night (last weekend of July) is our largest fundraising campaign. We encourage you to host a White Ribbon Night with your friends, in your workplace, at your school or with your sports club to raise valuable funds.

View previous versions of the campaign: 2016 | 2015 | 2014 | 2013

White Ribbon Night

16 Days of Activism

The 16 Days of Activism against Gender-Based Violence is an international campaign run by UN Women, from 25 November to 10 December. White Ribbon Australia supports this initiative each year with our own version of the campaign.

16 Days of Activism

Draw the Line

Where would you draw the line? Based on White Ribbon Canada’s original Draw the Line campaign, learn how you can prevent sexual harassment and violence at school and at university. Consent is freely given, reversible, informed, enthusiastic and specific. If it’s not all of those things, it’s not consent.

Draw the Line

Previous White Ribbon Campaigns

Hey Mate: 2012-2015

“Hey mate! Don’t  you think that’s out of line?” We have all been in a situation where a mate deserved to be called out on their words, or their behaviour. This campaign shows how men can challenge their mates, or other men, in a way that does not endanger them, and ultimately helps stop violence against women.

Watch the videos

i swear: 2009-2011

The old White Ribbon Oath was “I swear never to commit, excuse or remain silent about violence against women. This is my Oath.”

All men in Australia were encouraged to take the oath and ‘swear’.

Watch the video

Land of Secrets: 2013-2014

With our beautiful beaches, rainforests and deserts, Australia is the land of secrets. There is one dark little secret that remains undiscovered. One woman a week is killed at the hands of a current or former partner.

Watch the video

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