Prevent men’s violence against women

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White Ribbon appoints Primary Communication to help stand up against violence

White Ribbon appoints Primary to help stand up against violence

White Ribbon Australia announced a major new partnership with Primary Communication to support the ongoing delivery of violence prevention campaigns working to educate and reduce the alarming levels of violence towards women in Australia.

Primary Communication will provide an integrated communication framework to raise awareness of White Ribbon and its extensive grassroots prevention programs across workplaces, schools and communities.

The fact that in Australia, over a twelve month period, at least one woman is killed every week as a result of intimate partner violence, and one in three women have experienced physical and/or sexual violence by someone they know,  must be changed. Primary will drive a whole of community campaign approach to build engagement with men, boys, government and corporate leaders and key community stakeholders.


White Ribbon Australia CEO, Libby Davies said:
“We welcome Primary Communication on board to work with us on continuing to  focus White Ribbon’s voice, enhancing our advocacy and prevention work and supporting men’s engagement to take action to stop men’s violence against women.”

Primary Communication’s Chief Counsel, Jenny Muir said:
“We are looking forward to working with White Ribbon to progress raising awareness of the devastating issues surrounding violence against women in Australia. Building a future free from violence and abuse requires diligent and creative campaigns across the community. Primary is proud to join White Ribbon at such a crucial period in Australia’s approach to this issue.”

“Primary is experienced in exposing highly sensitive, whole of community issues that need to engage difficult public conversations and secure critical behaviour change.

Primary Communication background in communicating social issues:

White Ribbon Australia is the latest addition to Primary Communication’s social issues portfolio which includes the Butterfly Foundation, ReachOut, Young and Well CRC, Mental Health Australia, Mental Health Commission NSW, and the Australian Human Rights Commission.

They will build on strong advocacy and social issues communication platform in Australia supporting mental and population health, youth, immigration, education, and social housing programs over the past twenty years.


For all media enquiries relating to White Ribbon Australia, please contact Jenny Muir, or Irina Kamychnikova, Alternatively, please phone Jenny or Irina on 02 9212 3888.


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White Ribbon recognises Tasmania’s efforts to end men’s violence against women

Research Paper


20 Mar. 17



White Ribbon recognises Tasmania’s efforts to end men’s violence against women

Tasmanian men and women, workplaces, schools, women’s services, clubs and government departments are leading community initiatives to end men’s violence against women.

On 23 March 2017, White Ribbon Australia is hosting an event in Hobart that will recognise these efforts and launch a new research paper by academics Professor Bob Pease, from the University of Tasmania, and Dr Ann Carrington from James Cook University, Cairns.

Tasmanian Police Commissioner Darren Hine will open the event. Speakers will include:

  • Professor Bob Pease and Dr Ann Carrington
  • Simone O’Brien, survivor of intimate partner violence and White Ribbon Advocate
  • Libby Davies, CEO of White Ribbon Australia

Violence against women is an issue in every Australian community, and Tasmania is no exception. Liam Dooley, Executive Manager of Committees and Community Development at White Ribbon Australia said: ‘one in three women have experienced violence from someone they know, and on average one woman a week is killed by a current or former partner. No matter how often you hear these statistics, they are always shocking.’

The event will bring together people committed to changing these statistics and learning more about how men can be part of the solution. It will also celebrate the establishment of the Southern Tasmania White Ribbon Committee, a group of men and women committed to driving social change in their communities to end men’s violence against women.

‘The establishment of the Southern Tasmania White Ribbon Committee is another great example of how community momentum to end men’s violence against women is building in Tasmania’ said Liam Dooley. ‘We are seeing more and more individuals and organisations from across the community come together to advocate for social change. It is inspiring and has the potential to support local efforts addressing this serious social issue.’

White Ribbon Ambassadors and representatives from Tasmania’s 8 Accredited and participating White Ribbon Workplaces will also attend the event.

*** ENDS ***


White Ribbon Australia invites media to attend the event:

Date: Thursday 23 March 2017

Time: 5:30PM – 7:30PM

Location: Merino Room, The Old Woolstore Apartment Hotel, 1 Macquarie Street, Hobart


For further information, images or an interview, please contact Bronte Small, Marketing & Communications Manager:
02 9045 8441 –

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Women’s Reproductive Rights: White Ribbon Australia Position Statement

Women’s Reproductive Rights: White Ribbon Australia Position Statement

White Ribbon Australia believes that all women should have complete control over their reproductive and sexual health.

We take this position because:

  • We are opposed to all forms of control, violence and abuse. Restricting or denying a woman the autonomy to make decisions about her body is an attempt to maintain power and control over a woman. This is also known as reproductive coercion[i].
  • Sexual and reproductive rights are basic human rights. Denying a woman access to contraception and abortion is a denial of basic rights to health care. It impacts on a woman achieving economic and sexual self-determination and having full access to education and employment[ii]. It is a woman’s right to choose if and when she gets pregnant. It is a woman’s right to seek an abortion.
  • Women want access to abortion and control over their reproductive rights[iii].
  • Criminalisation of abortion and restricted access to abortion and birth control (through high cost and limited availability) endanger women’s physical and emotional health and wellbeing[iv].
  • It is consistent with community attitudes on abortion, with most Australians being pro-choice. The 2003 Australian Survey of Social Attitudes found that the vast majority of Australians are pro-choice, including 77% of people who identify as religious[v].

Because of this, we advocate for:

  • Decriminalisation of abortion, for example we support the It’s Not 1899 Campaign by Pro Choice Queensland.
  • Nationally consistent access to safe and legal abortion, including late-term abortion in all states and territories, removing uncertainty for women and health professionals.
  • Provision of abortion through the public health system in all states and territories.
  • Cost and travel support for women who want an abortion. This is especially vital for women in rural and remote areas, and women experiencing financial abuse.
  • Full access to affordable, long-acting and reversible contraception.
  • Financial and social support for pregnant women who want to continue the pregnancy and remain in or leave an abusive relationship.
  • Respectful relationships education for young people that includes sexuality education.
  • Training for health professionals and the domestic violence sector in identifying and responding to reproductive coercion.
  • Post-abortion support for women who need it.
  • Recognition of reproductive coercion as an example of domestic violence in state and territory laws.

Violence and pregnancy

Intimate partner violence has a range of health consequences for women. This includes sexually transmitted infections, unintended and unwanted pregnancy, abortion and unsafe abortion, and pregnancy complications[vi].

Research indicates that unplanned pregnancy and sexually transmitted infections are more common among women experiencing domestic violence[vii]. Pregnancy is also a trigger for domestic violence to first occur: of women who have experienced violence during pregnancy by a previous partner since the age of 15, 25% indicated that the violence first occurred during the pregnancy[viii].

This violence can be related to reproductive coercion. Reproductive coercion is any behaviour, physical and emotional, aimed at establishing and maintaining power and control by restricting a woman’s reproductive autonomy, denying her control over decisions related to her reproductive health and limiting her access to reproductive health options.

Perpetrator behaviours include:

  • Pregnancy pressure, for example a man accusing a woman of not wanting to be pregnant because she doesn’t love him or because she wants to continue alleged affairs.
  • Contraceptive sabotage, for example destroying birth control pills or condoms, rape, controlling finances and restricting a woman’s access to birth control, insisting on unprotected sex.
  • Pregnancy outcome control, for example pressuring a woman to continue a pregnancy or pressuring a woman to end a pregnancy[ix].

While some women in violent, controlling and abusive relationships may be forced to have an abortion by their partners, there is no sound data on the prevalence of this in Australia[x]. Just as a woman should not be forced to continue an unwanted pregnancy, a woman should never be forced to have an abortion. A woman’s choice and autonomy are paramount.

To download this media release, click here.


White Ribbon Australia thanks Children by Choice for assisting with the formulation of this position statement. You can learn more about reproductive coercion on their website:

[i] Children by Choice. (2016). Violence and Pregnancy. Available:

[ii] Kerr, K. (2014). ‘Queensland Abortion Laws: Criminalising one in three women’ QUT Law Review. 14 (2):15-35, p.24. Available:

[iii] Betts, K. (2004). ‘Attitudes to Abortion in Australia: 1972 to 2003’. People and Place. 22. Available:

[iv] Kerr, op. cit., p.31.

[v] Betts, op. cit.


[vii] Miller, E. (2010). ‘Reproductive coercion: Connecting the dots between partner violence and unintended pregnancy’ Contraception 81 (6): 457-459.

[viii] Australian Bureau of Statistics. (2013). Personal Safety Survey, Australia, 2012. Canberra: ABS. Table 27.

[ix] For more information on reproductive coercion, visit:

[x] Children by Choice, op. cit.

This policy statement represents the organisational position of White Ribbon Australia. It does not represent the individual opinions and views of our stakeholders, including, but not limited to, our Ambassadors, Advocates, Partners and staff members.


Response to Northern Territory news regarding to Endeavour Group partnership

Please find below our position in relation to White Ribbon and Endeavour Drinks Group partnership which addresses community queries.

The partnership between White Ribbon Australia and the Endeavour Drinks Group was approved by the Board after a process of extensive stakeholder and research consultation. We are conscious that some supporters regard this partnership as controversial. We informed all supporters about this partnership.

Endeavour Drinks Group (EDG) have been supporting the work of White Ribbon since June 2013 to express their commitment to the prevention of violence against women. One of the main drivers for the establishment of this relationship was to “go where the problem is”. With millions of Australians visiting BWS/Dan Murphy’s each year, the partnership provides an opportunity to reach the community and continue to bring violence against women into the open, to talk about it and help prevent it from happening.

Our partnership with EDG is based on ethical engagement, sound research and an informed understanding of the issue of men’s violence against women and its link with alcohol. It is a relationship between a large retail group and White Ribbon Australia as part of the broader strategy to engage the community at large and men in particular, at times and places that extend the reach of the campaign into contexts that are difficult to reach.

Across November, EDG retailers, Dan Murphy’s and BWS invited customers to make a donation at the point of sale. EDG committed to matching dollar for dollar, donations from their customers. Our campaign message is clear and unarguable: Alcohol is not an excuse for violence. There is no excuse. Within the limits of what is possible to convey with the time and means available at such points of sale, we believe that the displayed message in its context provides a focus on the link between alcohol and violence. Alcohol is not the underlying driver of violence against women. Men always have a choice; not all people who drink are violent, and many people who do not drink are violent. The proceeds that were raised by this initiative (including the Endeavour Drinks Group contribution) will be applied fully to programs aimed at young men at risk of alcohol abuse and abuse by violence.

Alcohol increases the likelihood and severity of violence and patterns of alcohol consumption in the Northern Territory make it a significant factor there. It is precisely for those reasons that White Ribbon Australia decided to target point of sale with key messaging that may be effective with men purchasing alcohol. Our message was on display and targeted to men at risk of alcohol-fuelled violence.

White Ribbon Australia is in no way denying a link between alcohol and violence – we are acknowledging the fact and seeking to contact men who may be at risk of causing the one to lead to the other. Nor is WRA supporting or encouraging the consumption of alcohol – we accept that it occurs and seek to use that circumstance to the advantage of our mission.

Research demonstrates that the relationship between alcohol and violence is the result of a complex interaction of a number of variables eg physical effect, individual characteristics, the drinking environment and societal attitudes and values. To address this issue associated with alcohol dependency and fuelled violence requires more than a focus on the activities of alcohol distributors.

To prevent violence against women requires engaging with the public at places where they live, work and play.

Alcohol does not itself drive violence against women. However, the contribution of alcohol to increased perpetration is significant in the context of social norms and practices that condone or support violence against women, in particular those relating to masculinity and masculine peer group behaviour.

White Ribbon is committed to engaging with people across the community to obtain maximum reach on the key messaging on stopping violence against women in places where they live, work and play.

This policy statement represents the organisational position of White Ribbon Australia. It does not represent the individual opinions and views of our stakeholders, including, but not limited to, our Ambassadors, Advocates, Partners and staff members.

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White Ribbon Day a reminder for all Australians




Senator the Hon. Michaelia Cash
Minister for Women
Minister for Employment
Minister Assisting the Prime Minister for the Public Service
Senator for Western Australia

The Hon. Christian Porter
Minister for Social Services

25 November 2016

White Ribbon Day a reminder for all Australians

Today marks White Ribbon Day, also known as International Day for the Elimination of Violence against Women — an opportunity to reflect on how all Australians can work together to prevent and respond to violence against women.

Minister for Women, Michaelia Cash, commended the thousands of people who have taken an oath to stand up, speak out and act to prevent violence against women.

“The White Ribbon movement has played an important role in promoting cultural change and encouraging people to challenge unacceptable language and behaviour,” Minister Cash said.

“The Turnbull Government has made women’s safety a national priority, with significant work underway to change behaviours, better support survivors of family violence and hold perpetrators to account.”

Last month the Commonwealth, state and territory governments came together to launch the Third Action Plan of the National Plan to Reduce Violence against Women and their Children 2010-2022 – a national approach to addressing violence against women and children, informed by a growing body of research and data.

The plan outlines 36 practical actions across six national priority areas, including prevention and early intervention, greater support for women and children experiencing violence, supporting Aboriginal and Torres Strait Islander women and their children, responding to children living with violence, holding perpetrators to account, and responding to sexual violence as a key component of women’s safety.

“We been listening carefully to those on the ground, with the majority of this $100 million package allocated to frontline services, Indigenous services, dispute resolution and court-based support services,” Minister Cash said.

Minister for Social Services, Christian Porter, said the package complemented the $100 million Women’s Safety Package announced last September, which has improved training for frontline workers, trialled integrated service delivery and boosted educational resources for young people.

“A key component of this package was an expansion of 1800RESPECT, the national domestic and family violence and sexual assault counselling and support service, to respond to an increase in demand of the service through introduction of a first response triage model,” he said.

“Initial data shows that, since the introduction of the new model, the average call wait time has decreased from over ten minutes to 35 seconds – an example of practical support making a huge difference to women seeking support.

“Everyone needs to play a role in addressing this issue – that’s why we are also working closely with state and territory governments through COAG on a range of initiatives, including the launch of the national campaign ‘Stop it at the Start’ in April this year to change attitudes and behaviours; and progressing the development of a national Domestic Violence Order Scheme.

“Australian women and their children have the right to feel safe at all times, no matter where they are. This White Ribbon Day we urge all Australians to consider how they can change attitudes and behaviour to end violence against women.”

For more information on what the Australian Government is doing to address violence against women, visit

If you or someone you know is in immediate danger, call 000. For sexual assault, domestic and family violence counselling services call 1800RESPECT on 1800 737 732 or visit

Media Contacts
Minister Cash: David De Garis 0427 019 692
Minister Porter: Kevin Donnellan 0408 491 956; Aimee Jones 0413 016 332

Download PDF version here.

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White Ribbon Workplace Accreditation November 2016

Today White Ribbon Australia is proud to launch the fifth cohort of its Workplace Accreditation Program. Fourteen organisations across government, private and community sectors have been accredited today after undertaking a rigorous 18-month process to demonstrate commitment to cultural change in preventing and responding to violence against women in the workplace.

Workplaces receiving accreditation include the NSW Department of Family and Community Services (FACs), and security firm G4S and Northparkes Mines are the first organisations of their kind to achieve accreditation.

Members of the cohort have taken steps to create safe and respectful workplaces. For example, Link Housing distribute information on domestic violence to tenants, and the Castle Hill RSL allow two days of paid leave per domestic abuse incident.

The launch of this cohort brings the total number of accredited Australian Workplaces to 80, with over half a million Australian adults reached via the program.

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White Ribbon Australia accredits its largest cohort of workplaces working to end men’s violence against women

31st March 2017

White Ribbon Australia accredits its largest cohort of workplaces working to end men’s violence against women

Today, White Ribbon Australia celebrates the accreditation of twenty-seven organisations as White Ribbon Workplaces. This brings the total number of White Ribbon accredited workplaces in Australia to 107. A further 78 workplaces are currently working towards accreditation. So far the White Ribbon Accreditation Program has reached over 600,000 Australians via their workplace.

Over the past eighteen months, these organisations have undertaken rigorous training, having satisfied fifteen assessment criteria under three separate standards. They have demonstrated effective leadership, resource allocation, communication, HR policy development and training to create a safer and more respectful workplace.

White Ribbon Australia celebrates the largest group of accredited workplaces to complete its Workplace Accreditation Program. This cohort features a diverse cross-section of organisations, from local councils to a multinational.

“We congratulate all the workplaces receiving accreditation today on their extraordinary effort and dedication,” said Libby Davies, Chief Executive of White Ribbon Australia.

“These organisations have committed time and resources to review and enhance their HR policies, procedures and the way in which they communicate with staff. They have delivered training to managers and staff on what it means to work in a safe and respectful workplace.

“Workplace Accreditation gives employers across all sectors the means to create and sustain a working environment based on equality and mutual respect. The benefits of standing up and speaking out about men’s violence against women extend beyond the immediate office environment.” concluded Ms Davies.

Accreditation lasts for three years and evidences an ongoing, sustainable commitment to the prevention of violence against women.

FACT SHEET FOLLOWS – List of new accredited organisations + evidence based facts on violence against women and the rationale for workplace participation in addressing violence against women.

*** ENDS ***

Media & Interview requests

White Ribbon Australia CEO, Libby Davies is available for interview. The White Ribbon Australia Workplace Program video is available upon request.

Contact: Irina Kamychnikova on 0426 221 550 OR Jenny Muir on 0415 401 200

 Organisation  Region
Royal Australian Air Force National
Virgin Australia National
Social Futures NSW
Mid North Coast Local Health District NSW
Samaritans Foundation – Diocese of Newcastle NSW
NSW Police NSW
QLD Department of Communities, Child Safety & Disability Services QLD
Tablelands Sexual Assault Service QLD
Renewal SA SA
SA Ambulance Service SA
SA Environment Protection Authority SA
SA Country Health SA Local Health Network SA
People’s Choice Credit Union SA
Australian Refugee Association SA
SA Metropolitan Fire Services SA
SA Southern Adelaide Local Health Network SA
SA Northern Adelaide Local Health Network SA
SA Women’s and Children’s Local Health Network SA
Fuji Xerox Business Centre Tasmania TAS
Benetas (Anglican Aged Care Services Group) VIC
Surf Coast Shire Council VIC
Magistrates’ Court of Victoria VIC
Waverley Industries Limited VIC
Centacare, Catholic Diocese of Ballarat VIC
Benalla Health VIC
The Royal Women’s Hospital VIC
Aboriginal Housing Victoria VIC


  • Virgin Australia joins DP World Australia and Telstra as multinational organisations who have Australian operations already accredited by White Ribbon. Virgin is the first airline in Australia to be accredited as a White Ribbon Workplace.
  • Mid North Coast Local Health District is the first health district in NSW to become accredited
  • NSW Police joins: NT Police; SA Police; TAS Police, Fire and Emergency Services as White Ribbon Workplaces
  • QLD Department of Communities, Child Safety & Disability Services joins: WA Department of Child Protection and Family Support, NSW Department of Family & Community Services and NT Department of Local Government and Community Services

About White Ribbon Australia

The White Ribbon Campaign is the largest global male-led movement to stop violence against women.  It engages and enables men and boys to lead this social change.  In Australia, White Ribbon is an organisation that works to prevent violence by changing the attitudes and behaviours that support gender inequality and men’s violence against women. The prevention work is driven through social marketing, the Ambassador Program and prevention initiatives with communities, schools, universities, sporting codes and workplaces.

About Violence against Women and the Workplace  

  • One in three women experience physical and/or sexual violence perpetrated by someone known to them. [1]
  • One in five women experience harassment within the workplace. [2]
  • 94% of employees agree employers should take a leadership role in educating their workplace about respectful relationships between men and women. [3]
  • In a recent survey, 48% of respondents who had experienced domestic violence disclosed it to a manager or supervisor, and only 10% found their response helpful. [4]
  • Disclosure is often a traumatic experience for victims of violence, but it can also be a stressful time for supervisors receiving the disclosure. Training and support is critical.
  • The Australian Government estimates that domestic violence costs the business and corporate sector about $1.5 billion per annum. The direct cost to employers in terms of staff absenteeism, lost productivity replacement staff costs and misused workplace resources is estimated to cost $465 million per annum. [5]

[1] Australian Bureau of Statistics. (2013). Personal Safety, Australia, 2012

[2] Australian Human Rights Commission (2008). Sexual Harassment Guide.

[3] Pennay, D & Powell, A. (2012).  The role of bystander knowledge, attitudes and behaviours in preventing violence against women: A full technical report.  The Social Research Centre. Melbourne.

[4] VicHealth, 2009, National Survey on Community Attitudes to Violence Against Women. Victorian Health Promotion Foundation.

[5] National Council to Reduce Violence against Women and their Children (2009). The cost of violence against women and their children.

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Real men walk the talk – Lakemba White Ribbon Day Mark 2016

MEDIA ALERT – 24 November, 2015


Lakemba’s Real Men Walk the Talk White Ribbon March

will be held on 25th November (White Ribbon Day) to help raise awareness among Australian men and boys about the roles they can play to prevent violence against women.

The general public can march from Gilles St, Lakemba and finish at Parry Park, Lakemba.

White Ribbon Australia is dedicated to ensuring men are active advocates for changing the social norms, attitudes and behaviours that are at the root of men’s violence against women. We engage men to stand up, speak out and act to influence the actions of those men that perpetrate violence and disrespect, demand change and drive gender equality.



WHEN: FRIDAY 25th November, 5:30Pm to 8:30Pm                                          



SPECIAL GUESTS:            


For further information, images or an interview, please contact SBPR:
Sally Burleigh on 0419 516 889 –
Eliza Kearns on 0405 583 694–
Mia Hardman on 0423 878 476–


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Installation on Parliament Lawn Canberra remembering victims of Domestic Violence

November 21 2016

Installation on Parliament Lawn Canberra remembering victims of Domestic Violence

This year, as part of the annual White Ribbon Parliamentary Breakfast, a silhouette display will be installed on the front lawn of Parliament House recognising those who have lost their lives as a result of domestic violence.

On average, one woman is killed every week as a result of intimate partner violence. Each victim will be symbolised by a black female corflute silhouette as a representation of these devastating statistics in Australia.

The display will be visible from Parliament House lawn from 7am, with the Annual Parliamentary Breakfast taking place from 7:30am on Wednesday 23rd November.

At the breakfast the Prime Minister of Australia, The Hon. Malcolm Turnball MP, will be joined by the Leader of Opposition, the Hon. Mr Bill Shorten MP, the Leader of the Greens, Senator Richard Di Natale, CEO of White Ribbon Australia, Libby Davies and Canada based Co-founder of the White Ribbon Campaign, Dr Michael Kaufman as they come together to further their commitment to end men and boy’s violence against women and girls.

Despite these tragic figures, White Ribbon is dedicated to ensuring men are a part of the solution to prevent men’s abuse of women.

White Ribbon engage men to stand up, speak out and act to influence the actions of those men that perpetrate violence and disrespect, demand change and drive gender equality.

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