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White Ribbon Day Key Messaging

White Ribbon Day is the most well-known bystander campaign dedicated to preventing men’s violence against women in Australia. White Ribbon Day is primarily an awareness campaign, with a secondary goal of raising funds.

Key message:

Stand up, speak out and act to prevent men’s violence against women.

Key statistics:

  • 1 in 3 women have experienced physical and or sexual violence perpetrated by someone known to them.
  • 1 women a week is killed by domestic violence

White Ribbon Day Hashtag:

#WhiteRibbonDay

2017 White Ribbon Day Campaign Theme:

White Ribbon Day 2017 is built off the back of the 2016 campaign Oath – to stand up, speak out and act – however this year we are extending this with the inclusion of a ‘STOP Kit’. This is a pack of information resources (a brochure, a wallet card, and a letter from White Ribbon) explaining violence against women, how to spot it, how to be supportive if you witness violence, and where to seek help. People will be sent a hard copy of this pack when they take the Oath in November, however the brochure is also available for download.

See: Know the signs, be a witness, don’t ignore
Talk: Challenge comments, ask questions, start a conversation
Offer: Calling the police, let people know that action will be taken, get help, offer to safely intervene. Offer to listen and be open to providing support.
Prevent: Educate, change behaviour, promote respect.

History of White Ribbon Day:

White Ribbon Day began in Canada in 1991, on the second anniversary of one man’s massacre of 14 women in Montreal. A group of men started the campaign to encourage others to speak out against violence against women. White Ribbon Day awareness-raising campaigns and activities have since been promoted in many countries internationally. In 1999 the United Nations’ General Assembly declared 25 November the International Day for the Elimination of Violence against Women, and the white ribbon was adopted as the international symbol for the day.

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