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Ambassador Q&A: Nick Truelson

Nick Truelson
June 2016

CCO of the Western Bulldogs and White Ribbon Ambassador Nick Truelson is a passionate advocate in the fight against domestic violence and looks to use his position in sport to champion the White Ribbon message.

What is your day job?

Chief Commercial Officer, Western Bulldogs (AFL)

How long have you been a White Ribbon Ambassador?

I became an Ambassador on 17th June, 2016.

Why did you decide to become an Ambassador?

After forming a partnership with White Ribbon 2 years ago as part of the Western Bulldogs men’s health program (Sons of the West), I became very passionate about what White Ribbon stood for. As a father of two young children I wanted to get involved and see if I could help make a difference.

In what ways have you been involved in the White Ribbon Campaign?

The Western Bulldogs recently created a fully integrated White Ribbon themed match day which included driving strong awareness for White Ribbon, via a live channel 7 broadcast (which reached 825,000 viewers!), as well as a social media campaign during the game, which reached 1.1 million people via the two hashtags #StandUp & #SpeakOut. White Ribbon advocate Simone O’Brien was a major part of our themed game and her courage and passion to stand up and speak out against domestic violence against women was very inspiring.

Why is Gender Equality important to you as an Ambassador?

For too long there has been inequality in most parts of society, especially in the work place, and until this changes we will still have issues when it comes to gender inequality. Being a father to a young son and daughter, I want to make sure they both have equal opportunities in all aspects of life, hence, as an Ambassador I am passionate about changes taking place now, as well as for the next generation and the ones after that.

What goals do you hope to accomplish as an Ambassador in the future?

I am very passionate about creating an annual White Ribbon themed game between the Western Bulldogs and Geelong now that we have created such a strong call to arms with the inaugural game. Sport provides a great opportunity to raise awareness and funds to a national audience and at the same time help create strong messages which people listen to. I am equally looking forward to playing my part in my local community to help encourage men to stand up and speak out, and in doing so I can play my small part in helping to put an end domestic violence against women.

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