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Achieving social change

White Ribbon is a social movement that works through a primary prevention approach, understanding that men are central to achieving the social change necessary to prevent men’s violence against women.

The White Ribbon Ambassadors are trained men who recognise the importance of men taking responsibility and being part of the solution to end the violence, abuse and inequality faced by women across Australia. They are essential supporters who dedicate their time and energy into promoting the work of White Ribbon.

Men who stand up, speak up and act

They are the official representatives who stand up, speak up and act to prevent men’s violence against women. To them, every day is White Ribbon Day.

White Ribbon Ambassadors possess the knowledge, skills and determination to undertake the role to the standard expected and to use their influence to drive attitudinal and behavioural change among men and the broader community.

Strength in diversity

White Ribbon Ambassadors are diverse men from all over Australia and are reflective of a grassroots movement.

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