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#EvolveTheDefinition Bonobos

#EvolveTheDefinition Bonobos

If you search for “masculine,” it is defined by having qualities traditionally associated with men, especially strength and aggressiveness. The synonyms paint a picture of men as macho, powerful, red-blooded, and vigorous. That limited definition doesn’t cover every man out there. Instead of asking men to fit into a preconceived notion of “being a man,” let’s #EvolveTheDefinition of masculine and create a world where every man fits.

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